WiMAX Research Background
WiMAX is the standards based technology that was developed in the early 2000, though we can say that its not mature enough as compare to other technologies for example; Wi-Fi, 3g GPRS. At the moment most of the organizations are considering to deploy the WiMAX technology because it can help them to generate handsome amount of revenue and the value added services to their customers. As far as the threats to WiMAX technology are concerned the major threats are authentication, encryption and availability. Bangladesh Internet service providers have over 1.0 million (10 lakh) subscribers and BTCL has about 30,000 internet users. Mobile phone and PSTN operators have approximately 5.0 million (50 lakh) internet users. According to Grameen Phone 3.4 million subscriber access through hand set and Edge Modem. The government is going to allow 170 more private firms to provide internet connections. The government has given the licenses to two companies to launch WiMAX for providing the internet service allover the country at a low cost.
Literature Review
In this technological world, we have so many technologies that help us in every aspect of our daily life such as transportation, communication etc. WiMAX is also one of the emerging technology that provide us high speed mobile data and telecommunication services. WiMAX stands for Worldwide Interoperability for Microwave Access and it is based on IEEE 802.16 standards. It works same as Wi-Fi does but it is more improved and efficient than WiFi and it can route data to Wi-Fi that is Wi-Fi devices can take advantage of WiMAX connection. WiMAX technology provides higher speed connection up to 70 Mbps over the area of 30 miles. There is no need for line of sight connection between subscriber terminals and the base station in WiMAX technology and it can support hundreds if not thousands of subscribers from a single base station. It is also specified in 802.16 standards that it will supports low latency applications such as voice, video, and Internet access at the same time.
WiMAX is the next-generation of wireless technology designed to enable pervasive, high-speed mobile Internet access to the widest array of devices including notebook PCs, handsets, smartphones, and consumer electronics such as gaming devices, cameras, camcorders, music players, and more. As the fourth generation (4G) of wireless technology, WiMAX delivers low-cost, open networks and is the first all IP mobile Internet solution enabling efficient and scalable networks for data, video, and voice. As a major driver in the support and development of WiMAX, Intel has designed embedded WiMAX solutions for a variety of mobile devices supporting the future of high-speed broadband on-the-go.
Problem Definition
Management decision problem Should the students’ purchase WiMAX service?
Marketing research problem To determine the students’ preferences and purchase intention for WiMAX.
Objectives
Broad Statement
To determine the students attitude toward WiMAX Internet Service.
Specific Components
1. To determine the service attitudes of WiMAX.
2. To determine the appropriate charge for the service.
3. To determine the appropriate package.
Problem Variables
1. Dependent Variables Students’ preference for WiMAX Internet Service.
2. Independent Variables
Speed
Monthly Charge
Network Coverage
Simplicity
Promotion
Billing System
Duration of Package
Initial Price
Value Added Service
Research design
Type of research
Descriptive research will be conducted to describe the characteristics of Internet users (students) and to make predictions about Internet use.
Data collection method
Data required for this study to identify the attitudes of students toward Internet use will be conducted by personal interview. The personal interview will be conducted to determine the factors that influence the attitude of students toward Internet use.
Sampling design
Target population Elements: Students
Sample Size: 30
Sampling Unit: Public university & Private University.
Extent: Dhaka City
Time: 2009
Sampling Technique Nonprobability: Convenience Sampling
Scaling Technique 9 point likert scale
Data Analysis
Data will be analyzed using cluster analysis. Cluster analysis is a class of techniques used to classify objects or cases into relatively homogeneous groups called clusters.
Cluster analysis will use in this study for the purpose of :
1. Segmenting the market.
2. Understanding buyer behaviors.
3. Identifying opportunities for WiMAX service.
Cost and Timing:
This research might incur cost 3500 for different purpose, and the cost will be managed from the assignees of the research. It will take approximate 13 days to complete. The days are needed for the following reasons.
Possible starting day
Possible completion day
Possible submission day
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