CHAPTER - 5
Important Questions
Describe the adoption process for new products. Page-160
Discuss in brief the individual differences in innovativeness for a new product. Page-160
Briefly describe the buyer decision process. Page- 155-158
Define consumer market and construct a simple model of consumer buyer behavior. Page- 137
Narrate the four major factors that influence consumer buyer behavior. Page- 137-153
Describe the adoption and diffusion process for new products. Page-160
