REFERENCE QUESTION OF PRINCIPLES OF MARKETING

PRINCIPLES OF MARKETING

[Go through all the question of various chapter that I given at the end of the chapter]

Reference Question..............



1. (a) Define Marketing.
(b) What are the marketing challenges in the new ‘Connected’ millennium?
(c) “Utilities created by marketing” – Explain.
(d) Describe the orientation/philosophy of Marketing.
(e) Elaborate the following core concepts of marketing with examples :- (i) Need (ii) Want (iii) Demand.
2. (a) Define Marketing Environment.
(b) Describe company’s micro and macro environments
Or, Describe the environmental forces that affect the company’s ability to serve its customers.
(c) Define marketing information system.
(d) Describe with a figure the different steps of Marketing Information System.
(e) Explain the importance of information to the company and its understanding of the marketplace.
3. (a) Explain the buyer decision process for new product.
(b) What are the reasons for new product failure?
(c) Explain the new product development process.
(d) What do you mean by product life cycle?
(e) What marketing strategies are appropriate at each stage of the product life cycle?
4. (a) What is channel conflict?
(b) How can a company resolve marketing channel conflict?
(c) Discuss the factor that should be considered in setting the promotion mix.
(d) Discuss the major channels for direct marketing with relevant examples.
(e) What are the promises and challenges of online marketing?
(f) Discuss the major bases for segmenting consumer and business markets.
5. (a) What do you mean by marketing promotion?
(b) Discuss the tools of marketing promotion/ Marketing Mix / Major sales promotion tools.
(c) State the difference between advertisement and publicity.
(d) Define personal selling. Explain the personal selling process.
(e) Define direct marketing. What are the different forms of direct marketing?
6. (a) Define competitive marketing strategies.
(b) Discuss the basic competitive marketing strategies.
(c) What do you mean by “Marketing ethics” ?
(d) Can a marketer have two sets of ethical values – a personal set and a business set? Explain.
7. (a) How companies find a set of prices that maximizes the total product mix.(Product mix pricing strategies)
(b) What is target costing? For what product do you believe this approach would be most powerful?
(c) Contrast the three general approaches to setting prices.